Do it Yourself Marketing - Press Releases
Many home business owners have asked me, “What is a Press Release and why should I use one?” I was asking these same questions a few years ago. Press Releases are a great low cost (and possibly free) way to introduce your business, or other newsworthy items regarding your business, to the press and the general public.
Many reporters and other news sources people read Press Releases and if you get them to the right person, they just may end up as news on other websites or even print newspapers, etc.
It is quite simple to create a good Press Release. Follow these simple steps and you’ll be on your way to great marketing exposure:
1. Find an outline, such as the one available HERE.
2. Decide what your Press Release will cover (i.e. introducing your business, announcing a contest or event)
3. Write the Press Release. Make sure to include contact information, links to your website, and a picture if possible.
The next step is to distribute the Press Release that you have just prepared. Print the Press Release and mail it to the editor of your local newspaper(s) and radio stations. Next, go to Press Release distributors such as PRWeb (http://www.prweb.com) and post your Press Release. On PRWeb, you can choose to post the Press Release for free or make a contribution, which will get your Press Release more publicity.
I have gotten great results since I started distributing Press Releases. I have ended up on many websites that want to offer their visitors work from home information. I have also received many emails from people who have seen my Press Releases posted across the internet.
So, give it a chance! It just may be a great low-cost tool for you to promote
your business!
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ABOUT THE AUTHOR:
Jill Hart is the author of the e-book, 2 Weeks Devotional Journey for Christian Work at Home Moms, and the founder and editor of Christian Work at Home Moms CWAHM.com. This site is dedicated to providing work at home moms with opportunities to promote their businesses while at the same time providing them spiritual encouragement and articles. E-mail Jill at jill@cwahm.com for additional information or stop by her site at www.cwahm.com.
This article is free to reprint if the Author's Bio remains in tact. For additional articles, please contact Jill Hart.